Where surf spirit meets effortless style for the modern beach lover
Our Story
Born from a passion for sun, sand, and style, Beach Babe Fashion brings you the very best of Roxy’s iconic collections in one curated destination. We’re more than just a store – we’re a celebration of the beach lifestyle that inspires confidence and freedom in every woman and girl.
Our Mission
We exist to empower your beach-ready confidence with premium Roxy apparel that blends function with fashion. Whether you’re riding waves, soaking up sun, or just embracing that laidback coastal vibe, we’ve got the perfect pieces to match your spirit.
Why Beach Babe Fashion?
Curated Roxy Selection
From bikinis to boardshorts, dresses to denim – we handpick only the best from Roxy’s collections so you don’t have to.
Sun-to-Snow Style
Unique selection that transitions from beach cover-ups to snow jackets, perfect for active women who embrace all seasons.
Family-Friendly Finds
Thoughtful selection of girls’ wear with UPF protection and playful designs for your little beach babes.
Unbeatable Value
Regular snap sales and featured deals mean you get premium Roxy quality without the premium price tag.
Join Our Beach Tribe
At Beach Babe Fashion, we’re building more than a customer base – we’re creating a community of ocean-loving, style-conscious women who value quality, comfort, and that unmistakable Roxy spirit. Follow our journey as we bring you the latest drops, styling tips, and exclusive offers.
Ready to dive in? Your perfect beach-to-street look is just a click away!
Get In Touch
Have questions? Our El Paso-based team is here to help at [email protected].
4503 Ward Road, El Paso, US 79912