Privacy Policy

Last Updated: June 2023

Welcome to Beach Babe Fashion (“we”, “us”, or “our”)! At beachbabefashion.com, we’re as committed to protecting your privacy as we are to bringing you the best Roxy surfwear and beach styles. This Privacy Policy explains how we collect, use, and safeguard your information when you ride the wave through our online store.

1. Information We Collect

Just like choosing the perfect bikini, we only collect what’s essential:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment details (processed securely through our payment partners), and phone number.
• Surf Session Data: As you navigate our site, we automatically collect browsing behavior, IP address, device type, and referring website through cookies and similar technologies.
• Style Preferences: If you create an account, we may store your size preferences, wish lists, and order history to help you find your perfect beach look faster.

2. How We Use Your Information

We use your data to make your shopping experience as smooth as catching a morning wave:

• Process your orders and send those must-have Roxy pieces your way
• Provide customer support from our El Paso crew
• Improve our website and product selection based on what our beach babes love
• Send you relevant offers (only if you opt in – no spam in your beach bag!)
• Prevent fraud and keep our shores secure

3. Sharing Your Information

We treat your data like a favorite surfboard – with care and only share when necessary:

• Service Partners: We work with trusted providers for payment processing (like PayPal), shipping carriers, and website analytics. They only receive what’s needed to do their job.
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety.
• Business Transfers: If Beach Babe Fashion ever changes ownership, customer information may be transferred as part of the business assets.

We never sell your personal information to third-party marketers.

4. International Data Transfers

Since we ship worldwide (except certain Asian countries and remote regions), your data may be processed outside your home country. We ensure all transfers comply with applicable data protection laws and maintain the same security standards wherever your data travels.

5. Data Security

We protect your information with the same dedication as Roxy protects you from wipeouts:

• 256-bit SSL encryption (bank-level security) for all transactions
• Regular security audits of our systems
• Limited access to personal data within our organization
• PCI-DSS compliant payment processing

6. Your Rights & Choices

You’re the captain of your data ship:

• Access & Correction: You can review and update your account information anytime.
• Deletion: Request deletion of your personal data, unless we’re required to retain it by law.
• Marketing Preferences: Opt-out of promotional emails at any time using the unsubscribe link.
• Cookie Settings: Manage cookies through your browser settings (though some features may not work without them).

7. Cookies & Tracking Technologies

We use cookies and similar tech to:

• Remember what’s in your cart while you shop
• Understand how beach babes find and use our site
• Show you relevant products (like those boardshorts you were eyeing)

Third parties like Google Analytics may also place cookies to help us improve our services.

8. Children’s Privacy

Our “Girls” collection is for young surfers, but our website is only for those over 13. We don’t knowingly collect personal information from children under 13 without parental consent.

9. Changes to This Policy

We may update this policy as our business evolves. Significant changes will be announced on our website, and the “Last Updated” date will reflect the latest version.

Thanks for trusting Beach Babe Fashion with your style and your information. Now go catch that perfect wave (of Roxy styles)!